Yellow Fish is the biggest tranfer company in Portugal with its main activity in the region of Algarve.
What we did
We started with a Marketing Audit, to develop the most efficient Marketing Strategy for the next year. After that it was pretty obvious we had to design a brand new logo.
This logo was difficult. Achieving the perfect balance between using a fish as a logo and not looking “fishy” was hard. The colours didn’t help either, the yellow and blue. The background was also a problem as it had to work on any car or van. But we made it work.