JARDÍSSIMO, making gardens look good.
Jardíssimo was definitely one of our favourite clients. Not only they were one of those few group of people with great ambition backed with solid work, they seek perfection in everything they do and expect no less from everyone else.
Jardíssimo wanted to refresh their look.
Their gardens reflected the best care and attention in the market and they wanted their entire image to reflect that.
Everything started with a long and intense analysis. Not only a solid SWAT analysis but also a deep research that made me understand this business well. One of the conclusions was that the logo needed to freshen up a bit. Not only that, their website was also in desperate need of an update. To consolidate everything it was decided that an integrated campaign was most necessary.
WE MAKE GARDENS LOOK GOOD
The concept of the campaign is rather simple. It’s somewhat a play with the preconceived idea of a sexy gardener. With Jardíssimo, the gardens are the sexy ones.
The slogan plays with that idea – the gardens are the ones deserving attention.
Not only you look at the billboard and wonder what is going on, but also it conveys immediately what is all about. It translates the previous “Gardens are in” message very well without being tacky by maintaining a very good balance between good taste and attractiveness with an edgy undertone. Just like Jardíssimo gardens.
Basically? Everywhere. Focusing on Digital Marketing but never forgetting the tradicional advertising, we were basically everywhere. At the busy N125 road, that crosses the entire Algarve, we had a few billboards, and some of them permanent. We also publish the ad at magazines like Essential and others with a definitive exposure to the right target.
Creative Direction, Copywriting, Marketing