5Quinas is a Portuguese clothing brand for cyclists. They were the perfect partner for Macdonald Monchique’s Cycling Escapes. I contacted them and they were nice enough to get on the bike and go for a ride.
I took advantage of my cousin being a model and a cyclist and that he was spending his holidays at my house to produce the content. We woke up at 5 in the morning to get everything ready. We arrived at 6h30 to watch the sunrise and start shooting in Foia, the highest point in Algarve. I actually spent 16 hours straight working on this, from filming and editing it. I really hope you like it!
The photoshoot was done after the video. Because I wanted to capture the sweat, the effort, the act of really cycling. To showcase the clothes I focused on details and the relation of the cyclist to the road and landscape. I wanted to illustrate the “top” of the mountain as related to the highest quality of the clothes.