Chef Louis Anjos invited me to help him market his brand new restaurant. I jumped on the idea, not only because I love food, but because Louis is undoubtedly one of the best people I’ve met in Algarve. His passion for food equals mine for Marketing.
Flavour meets beauty, in a dish.
I created a very short video, featuring the opening preparations, that achieved almost 2000 views in just two days, without any promotion.
Shot in a half hour, among the extremely busy and focused staff, the pressure was on.
I decided to shoot almost everything I saw, moved a lot to get a better perspective and attention to detail, but also because the kitchen staff ordered me to do so (a lot ahah). As time was of the essence I was just able to get a few different shots. I actually used every shot I took in the video!
Food photography is usually the most expensive type of photography. Why? Because it’s hard.
I actually had several problems with this one. I’ve lost my black fabric for the background, and I don’t have a studio to shoot in. I went to a chinese shop and bought these little square pieces of black fabric. The light reflection on those where very noticeable but easy to take out. I had to really be careful while editing, but I believe the results were worth it.
I shot these photos in a balcony. Yes, you read that right, in the client’s balcony! I always prefer to shoot with natural light, but this time it was because the kitchen of the restaurant wasn’t ready yet and I had to have those photos to prepare the design. Armed with a reflector (to soften the strong shadows) and a tripod I was able to shoot the dishes quite well.
I went for a clean, shadowy look to highlight the dish and keep the “mood” selective and secretive (because the food is so good it should be a secret!).
Here the first video I did for the restaurant. It was actually shot in the same balcony as the photos.
And here’s the second:
Check his Facebook page, that I manage.